The fourth and final part in a series of films commissioned by Dolby Labs for their amazing gallery space in San Francisco. I collaborated with the musician duo Hays + Ryan Holladay who were responsible for putting the series together.
I created a visual metaphor for the physical act of the brain receiving a stimulus, breaking it down into elements, storing it via pattern receptors in the cerebral cortex, and then recalling it. Don't worry, I wouldn't expect anyone to actually pick up on that just from watching.
I did everything you see.
This spot I directed was helped a lot by some initial designs from Dennis Hoogstad. He's got a beautiful graphic style and I loved interpreting it into my 3d mess.
The project lead was Craig Kohlmeyer. I did a lot of the lighting and modeling as well.
Style frames for a medicine called Entyvio. The concept involved metal bearings that represent white blood cells. In CG we would create this machine where the bearings would circulate through the body. The Entyvio bearings would magnetically attach to the white bearing and keep them from entering other parts of your body.
The concept is inspired by my own body which is little more than an elaborate gumball machine.
I handled modeling and design. Javier Leon and myself tag teamed the lighting.
Back in 2009 I was working in architectural visualization. It was... so boring. I found this song by Grizzly Bear to be so beautiful and meaningful that I set about making a video for it. Just to make something I could be happy with. I emailed it to my friends and a week later I was getting emails from companies all over the world about work. Pretty cool.
I did all the work on it.
Some style frames for Dignity Health. Concept involved memories that get lost when you have a stroke.
All design and CG by me.
This was a cool little project highlighting the work of Columbia University's Water Center. It's a program devoted to helping various groups all over the world manage their water resources. The visual concept is based on my childhood rock collection that I kept in a big tacklebox with all sorts of little drawers and shelves.
All designed and animated by me. The project was lead by Erwin Riau and model magic by Dave Soto.
This is a reel of some of the work I have directed at Hornet Inc. over the years. I tried to highlight work that I also had a hand in making. So there is a lot here that I modeled, lit, rigged, and sometimes animated.
For you nerds; I use mostly 3ds Max, Maya and render in Vray or Arnold. I composite in After Effects though I really need to learn Nuke.
Style frames for Coco Pops in Australia. The board described an elaborate music machine where the cereal itself plinked and plonked on breakfast ware.
All design and CG by me.
A personal project that focused on an event with my brother. It began as a series of watercolor paintings that I blended into a 3d world. Animator Jeff Lee brought the characters to life.
I have dabbled a bit in writing narrative and it isn't always successful. But I do love it. Hopefully I can find time to grow as a writer.
Character models by Erwin Riau, lighting and illustration by me.
Various failed attempts to sell my soul.
Style frames for various Ben & Jerry's spots. As a brand they usually have pretty fun boards.
All design and CG by me.
Style frames for Reese's Puffs. I may not ever buy this stuff for my own child, but damned if it isn't the most delicious cereal I have ever tasted.
I pitched three different directions; one where boxes unfolded from a cupboard with 2d characters, one in an pixel art style, and one with a paper city in spaaaaaaaace.
All design/illustration and CG by me.
I have been directing this global campaign for a little over six years. We have made fourteen unique spots with a myriad of territory and product versions, short form idents, web content, and print ads.
BBDO is the agency behind the campaign and as with any big campaign there were some rough points, sometimes my own fault. But I have grown as an artist and person throughout the campaign and I am very grateful for the experience.
This started as a pitch for a kids show. We liked the characters so much that Hornet Inc and I made it into a little short.
Animators Jeff Lee and Bill Burg put in a huge amount of great work. And the main character was voiced by Tavet Gillson who cracks me up.
Characters designed by Andres Gutierrez Torres. Character modeling by Erwin Riau. Rigging by Meghdad Asadi. That cool sculpture by Dave Soto.
All other modeling, lighting, effects, by me.
This was my first commercial! It was all downhill from here.
This is a spot I directed for the Toyota Yaris, a hybrid car. The concept starts with a red line on a heart rate monitor that turns into the Yaris.
Project was lead by Ylli Orana.
This was one of my favorite campaigns. It was for Italian jeweler Dodo. Even though the budget was tiny and I had to do everything myself. I got to create the concepts from scratch. So for three years I came up with little love stories for these Dodo birds. And they even added a girl Dodo to their jewelry line based on my concept. Le sigh.
All design, CG, and animation by me.
Style frames for Rama, a type of butter... thing.
Design by Ben Plouffe, CG by me.
A spot I directed for Aaron's, a rent-to-own type store. To accomplish the stop motion papercraft effect in CG I actually modeled the props frame by frame as they unfolded. The character herself was animated by Matt Parent.
Lighting, modeling, and effects be me.